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Just days after beating out Richard Nixon by the narrowest margin in history, Kennedy himself said, It was the TV more than anything else that turned the tide. But one man begged to differ: writer Norman Mailer, who bragged that his pro-Kennedy treatise, Superman Comes to the Supermarket, had won the election for Kennedy. The article, published in Esquire magazine just weeks before polls opened, redefined political reporting with Mailer s frank, first-person voice identifying Kennedy as the existential hero who could awaken the nation from its postwar slumber and conformist Eisenhower years. Both Kennedy and New Journalism had arrived. Now, to commemorate the centenary of Kennedy s birth , TASCHEN presents this no-holds-barred portrait of Kennedy on his path to the White House alongside 300 photographs that bring the campaign and the candidate s family to life. 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